Last Updated: August 2, 2023
• Marshawn Lynch, a former American National Football League (NFL) player, has recently filed an application to trademark the term “Beastmode” in order to provide NFT-authenticated goods and digital collectibles.
• The trademark application, which was filed with the United States Patent and Trademark Office (USPTO), has the serial number 97761943.
• Lynch had previously trademarked the term “Beast Mode” in 2008 when it became associated with him.
Former American National Football League (NFL) player Marshawn Lynch recently filed an application with the United States Patent and Trademark Office (USPTO) to trademark the term “Beastmode”. This trademark application, with the serial number 97761943, was filed with intentions to provide NFT-authenticated goods and digital collectibles under the brand. Lynch was given the nickname “Beast Mode” by fans due to his persistent pattern of running over defenders.
The decision to delve into the NFT scene was possibly influenced by the industry’s growing adoption rate. Other notable personalities have also filed NFT-focused trademark applications in the past, such as Steph Curry and Soulja Boy. Michael Kondoudis, a USPTO-licensed trademark and patent attorney, was the first to disclose the development today via his official Twitter handle.
The trademark application filed by Lynch plans to offer downloadable virtual goods under the trademark, including non-fungible tokens (NFTs), blockchain-based NFTs, a series of NFT collectibles, and digital collectibles. Lynch had previously trademarked the term “Beast Mode” in 2008 following a surge in its popularity as associated with him. His initial plans were to leverage the brand by offering T-shirts, which led to the launch of the Beast Mode Apparel clothing line.
With the increasing popularity of NFTs, Lynch is now looking to expand his brand by offering digital collectibles. As he was one of the most popular players in the NFL, it is likely that the collectibles will be highly sought after. It will be exciting to see what new digital collectibles are released under the Beast Mode brand.